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Towards an identity-based brand equity model · Study

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ArticleTowards an identity-based brand equity model

Christoph Burmann2008

Article2008

Towards an identity-based brand equity model

Christoph Burmann · Marc Jost-Benz · Nicola Riley

294 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

1997Dynamic capabilities and strategic management 1957A Theory of Cognitive Dissonance 1994The Commitment-Trust Theory of Relationship Marketing 2017A Theory of Cognitive Dissonance 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1958The psychology of interpersonal relations.1958The Psychology of Interpersonal Relations.1997An Examination of the Nature of Trust in Buyer-Seller Relationships

Cited by

2010How strong is the business-to-business brand in the workforce? An empirically-tested model of ‘internal brand equity’ in a business-to-business setting 2017Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits 2014Integrated Marketing Communication Capability and Brand Performance 2016Exploring behavioural branding, brand love and brand co-creation 2016A consumer-perceived consumer-based brand equity scale

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Year2008

Typearticle

Published2008-08-07

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations294

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2008.06.009

openalex_workW2170182633

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2014

Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors

2013The nature and antecedents of brand equity and its dimensions

2021The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust