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ArticleAttendee-based brand equity

Jin‐Soo Lee2007

Article2007

Attendee-based brand equity

Jin‐Soo Lee · Ki‐Joon Back

201 citations·0/0 files stored·Tourism Management

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Conferences and Exhibitions Management Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 201 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988Structural equation modeling in practice: A review and recommended two-step approach.1994The Commitment-Trust Theory of Relationship Marketing 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality 1990Foundations of social theory 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 2025Advances in Consumer Research 1996The Behavioral Consequences of Service Quality

Cited by

2014Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)2013Assessing destination brand equity: An integrated approach 2010World Heritage Site—Is It an Effective Brand Name?2020The influence of the corporate social responsibility disclosures on consumer brand attitudes under the impact of COVID-19 2016From mission statement to airline branding 2015Linking Firms, Employees, and Customers 2012Effects of perceived quality and satisfaction on brand loyalty in China: The moderating effect of customer orientation 2012The impact of social identity of brand on brand loyalty development

Details

Year2007

Typearticle

Published2007-04-20

VenueTourism Management

ISSN-L0261-5177

Languageen

Citations201

Files0 public / 0

ShelfConferences and Exhibitions Management

Identifiers

doi10.1016/j.tourman.2007.03.002

openalex_workW2043618552

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