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ArticleA mechanism for aggregating association network data: An application to brand concept maps

Daniel Böger2017

Article2017

A mechanism for aggregating association network data: An application to brand concept maps

Daniel Böger · Pascal Kottemann · Martin Meißner · Reinhold Decker

31 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1995Brand Equity, Brand Preference, and Purchase Intent 2002Comparative Evaluation and the Relationship Between Quality, Satisfaction, and Repurchase Loyalty 2001The effects of brand associations on consumer response 1995Seeing the Voice of the Customer: Metaphor-based Advertising Research 2011The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits 2006Brand Concept Maps: A Methodology for Identifying Brand Association Networks 2011Behavioral brand loyalty and consumer brand associations

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2018Extracting brand information from social networks: Integrating image, text, and social tagging data 2020Social partners in the digital ecosystem: Will business organizations, trade unions and government organizations survive the digital revolution?2019The evaluation of a brand association density metric 2022Broad vs narrow brand positioning: effects on competitive brand performance 2024A typology of brand knowledge associations projected in brand-generated signals

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Year2017

Typearticle

Published2017-06-08

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations31

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2017.05.025

openalex_workW2620154576

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