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A mechanism for aggregating association network data: An application to brand concept maps
16 references·8 citing·51 second hopsampled
A mechanism for aggregating association network data: An application to brand concept maps (2017)A mechanism for aggregating association n…Branding in the digital era: new directions for research on customer-based brand equity (2016)Branding in the digital era: …Intended brand associations: Do they really drive consumer response? (2013)Intended brand associations: …Modeling mental market share (2012)Modeling mental market shareConsumer evaluation of copycat brands: The effect of imitation type (2012)Consumer evaluation of copyca…Advanced brand concept maps: A new approach for evaluating the favorability of brand association networks (2012)Advanced brand concept maps: …The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits (2011)The role of brand image, prod…Behavioral brand loyalty and consumer brand associations (2011)Behavioral brand loyalty and …Associative Networks: A New Approach to Market Segmentation (2011)Associative Networks: A New A…Measuring political brand equity: a consumer oriented approach (2010)Measuring political brand equ…Exemplars or Beliefs? The Impact of Self‐View on the Nature and Relative Influence of Brand Associations (2006)Exemplars or Beliefs? The Imp…Brand Concept Maps: A Methodology for Identifying Brand Association Networks (2006)Brand Concept Maps: A Methodo…Comparative Evaluation and the Relationship Between Quality, Satisfaction, and Repurchase Loyalty (2002)Comparative Evaluation and th…The effects of brand associations on consumer response (2001)The effects of brand associat…Seeing the Voice of the Customer: Metaphor-based Advertising Research (1995)Seeing the Voice of the Custo…Brand Equity, Brand Preference, and Purchase Intent (1995)Brand Equity, Brand Preferenc…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…A typology of brand knowledge associations projected in brand-generated signals (2024)A typology of brand knowledge…Broad vs narrow brand positioning: effects on competitive brand performance (2022)Broad vs narrow brand positio…Beauty lies in the eye of the beholder: consumers' and jobseekers' interpretations of the family business brand (2022)Beauty lies in the eye of the…Strategic business performance through network capability and structural flexibility (2020)Strategic business performanc…Social partners in the digital ecosystem: Will business organizations, trade unions and government organizations survive the digital revolution? (2020)Social partners in the digita…The evaluation of a brand association density metric (2019)The evaluation of a brand ass…Parent brands’ influence on co-brand’s perception: a model-based approach (2018)Parent brands’ influence on c…Extracting brand information from social networks: Integrating image, text, and social tagging data (2018)Extracting brand information …Measuring the Involvement Construct (1985)Dimensions of Brand Personality (1997)The effect of electronic word of mouth on brand image and purchase intention (2012)The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image (2012)The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image (2016)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Rethinking Market Research: Putting People Back In (1997)Metaphors We Live By (2003)Service Clues and Customer Assessment of the Service Experience: Lessons from Marketing (2006)Experience Marketing: Concepts, Frameworks and Consumer Insights (2011)The Discovery of Grounded Theory (2017)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Motivation and Personality (1997)A model of customer-based brand equity and its application to multiple destinations (2008)Capturing consumer engagement: duality, dimensionality and measurement (2016)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)An Economic Theory of Democracy. (1958)Delivering quality service: balancing customer perceptions and expectations (1990)Measuring brand association strength: a consumer based brand equity approach (2013)Human Branding in Political Marketing: Applying Contemporary Branding Thought to Political Parties and Their Leaders (2015)Measuring brand image: a systematic review, practical guidance, and future research directions (2017)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Consumer-based chain restaurant brand equity, brand reputation, and brand trust (2015)Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directions (2020)Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward (2022)Marketing Research (1970)Managing Brand Equity (1991)Developing and validating measures of facets of customer-based brand equity (2003)Do Consumers Care about Ethics? Willingness to Pay for Fair‐Trade Coffee (2005)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Alternative Ways of Assessing Model Fit (1992)Service quality, customer satisfaction, and behavioral intentions in the service factory (2006)Temporal destination revisit intention: The effects of novelty seeking and satisfaction (2006)Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction (2018)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Trying to become a different type of company: dynamic capability at Smith Corona (2010)Mine Your Own Business: Market-Structure Surveillance Through Text Mining (2012)A Scale for Measuring Consumer Perceptions of Corporate Social Responsibility Following the Sustainable Development Paradigm (2015)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Measuring nominal scale agreement among many raters. (1971)The Measurement of Observer Agreement for Categorical Data (1977)Understanding Customer Experience Throughout the Customer Journey (2016)Video mining: Measuring visual information using automatic methods (2019)#Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations (2020)The Future of Digital Communication Research: Considering Dynamics and Multimodality (2021)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
  • 2002Comparative Evaluation and the Relationship Between Quality, Satisfaction, and Repurchase Loyalty778 cited
  • 2001The effects of brand associations on consumer response567 cited
  • 1995Seeing the Voice of the Customer: Metaphor-based Advertising Research492 cited
  • 2011The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits399 cited
  • 2006Brand Concept Maps: A Methodology for Identifying Brand Association Networks392 cited
  • 2011Behavioral brand loyalty and consumer brand associations229 cited
  • 2010Measuring political brand equity: a consumer oriented approach147 cited
  • 2006Exemplars or Beliefs? The Impact of Self‐View on the Nature and Relative Influence of Brand Associations131 cited
  • 2012Consumer evaluation of copycat brands: The effect of imitation type91 cited
  • 2012Advanced brand concept maps: A new approach for evaluating the favorability of brand association networks81 cited
  • 2012Modeling mental market share63 cited
  • 2013Intended brand associations: Do they really drive consumer response?45 cited

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2011
Associative Networks: A New Approach to Market Segmentation
44 cited
  • 2016Branding in the digital era: new directions for research on customer-based brand equity33 cited
  • Cited by

    • 2018Extracting brand information from social networks: Integrating image, text, and social tagging data141 cited
    • 2020Social partners in the digital ecosystem: Will business organizations, trade unions and government organizations survive the digital revolution?66 cited
    • 2020Strategic business performance through network capability and structural flexibility37 cited
    • 2019The evaluation of a brand association density metric27 cited
    • 2022Beauty lies in the eye of the beholder: consumers' and jobseekers' interpretations of the family business brand23 cited
    • 2022Broad vs narrow brand positioning: effects on competitive brand performance20 cited
    • 2024A typology of brand knowledge associations projected in brand-generated signals16 cited
    • 2018Parent brands’ influence on co-brand’s perception: a model-based approach11 cited