Citation map · Study

SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Intended brand associations: Do they really drive consumer response?

16 references·12 citing·36 second hop

FromToDepth

this work references cited by second hop

References

1957A Theory of Cognitive Dissonance24,224 cited
2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations21,666 cited
1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
2017A Theory of Cognitive Dissonance18,122 cited
1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1958The psychology of interpersonal relations.13,448 cited
1979The Social Psychology of Organizations.12,235 cited
1958The Psychology of Interpersonal Relations.11,823 cited
2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
1995Building Strong Brands4,432 cited
2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
1987Dimensions of Consumer Expertise4,373 cited
2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
1971The Theory of Buyer Behavior2,797 cited
1967The Social Psychology of Organizations.2,214 cited
2003

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Brand Synthesis: The Multidimensionality of Brand Knowledge

1,911 cited

Cited by

2019To Collaborate or Serve? Effects of Anthropomorphized Brand Roles and Implicit Theories on Consumer Responses41 cited
2018New Brands: Contextual Differences and Development of Brand Associations Over Time40 cited
2023Masstige as a mediator of the relationship between a typical user's image and brand preference37 cited
2015One pie, many recipes: Alternative paths to high brand strength37 cited
2022Advancing the understanding of the pre-purchase stage of the customer journey for service brands32 cited
2017A mechanism for aggregating association network data: An application to brand concept maps31 cited
2019The evaluation of a brand association density metric27 cited
2015Out with the old and in with the new: a study of new kit sponsorship and brand associations in the Barclays Premier League26 cited
2022Broad vs narrow brand positioning: effects on competitive brand performance20 cited
2022Stakeholder-oriented brand management: A Venn-diagram approach to monitor brand associations20 cited
2016Brand associations in the higher education sector: The difference between shared and owned associations20 cited
2024A typology of brand knowledge associations projected in brand-generated signals16 cited