Breaking Free from Product MarketingG. Lynn Shostack1977-04-01articleJournal of Marketing2,056 citationsclosedNo readable copy stored yet — this record is metadata only.Service and Product InnovationMarketing and Advertising StrategiesCustomer Service Quality and LoyaltyAbstractService marketing, to be effective and successful, requires a mirror-opposite view of conventional “product” practices.Citations in this libraryStored only when both papers are in the corpus — 2,056 citations exist upstream.Cited by1985A Conceptual Model of Service Quality and Its Implications for Future Research2003Evolving to a New Dominant Logic for Marketing1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees1990Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden2001Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach1994Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research1985Problems and Strategies in Services Marketing