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G. Lynn Shostack

6 works· latest 1987· 2 institutionscluster: provisional

Works

6 shown

Journal of Marketing·1987·1 author

928citations

·1985·1 author

435citations

Harvard business review·1984·1 author

1,272citations

American Marketing Association eBooks·1983·3 authors·book

1,018citations

European Journal of Marketing·1982·1 author

1,077citations

Journal of Marketing·1977·1 author

2,056citations