Product differentiation advantages of pioneering brandsRichard Schmalensee1980-01-01articleAmerican Economic Review738 citationsclosedNo readable copy stored yet — this record is metadata only.Consumer Market Behavior and PricingMerger and Competition AnalysisFirm Innovation and GrowthAbstractHD28 .M414 no.1140-, 80,Citations in this libraryStored only when both papers are in the corpus — 738 citations exist upstream.References1970Information and Consumer Behavior1982Consumer Information, Product Quality, and Seller ReputationCited by1988Status quo bias in decision making1988First-mover advantages2003Consumer Switching Costs: A Typology, Antecedents, and Consequences2000Models of technology diffusion1993The Measurement and Determinants of Brand Equity: A Financial Approach2008Self-Selection and Information Role of Online Product Reviews2014Sustainable Competitive Advantage in Service Industries: a Conceptual Model and Research Propositions2006Research on Innovation: A Review and Agenda for Marketing Science