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Consumer inventory sensitivity and the postpromotion dip

16 references·16 citing·38 second hopsampled

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References

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1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
1990Sales Promotion: Concepts, Methods and Strategies846 cited
1989Price-Induced Patterns of Competition666 cited
1983A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок)547 cited
1984A Price Discrimination Theory of Coupons491 cited
1985Consumer Promotions and the Acceleration of Product Purchases409 cited
1978Impact of Deals and Deal Retraction on Brand Switching405 cited
1987The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes305 cited
1981A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables297 cited
1991A Two-State Model of Purchase Incidence and Brand Choice297 cited
1992Evaluating the Multiple Effects of Retail Promotions on Brand Loyal and Brand Switching Segments268 cited
19791979 educators' conference proceedings246 cited
1991Consumer Perceptions of Promotional Activity219 cited
1989Sales promotion: The long and the short of it

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213 cited

1994The After-Effects of Price-related Consumer Promotions201 cited

Cited by

2002How Promotions Work: SCAN*PRO-Based Evolutionary Model Building71 cited
2022Don't waste that free lettuce! Impact of BOGOF promotions on retail profit and food waste59 cited
2010Restrictiveness and guidance in support systems45 cited
2003The Post-Promotion Dip Puzzle: What do the Data Have to Say?44 cited
2004Intertemporal Substitution and Storable Products44 cited
1993Chapter 12 Sales promotion models44 cited
1998Computer simulated shopping experiments for analyzing dynamic purchasing patterns: Validation and guidelines40 cited
2013E-commerce as a stockpiling technology: Implications for consumer savings39 cited
2018Inventory component volatility and its relation to returns30 cited
2014Merchandising at the point of sale: differential effect of end of aisle and islands24 cited
2019A comparative analysis of marketing promotions and implications for data analytics21 cited
2011How Consumers Respond to the Behavior of Missing a Free Gift Promotion: Inaction Inertia Effect on Products Offered as Free Gifts20 cited
2002How Promotions Work: Scan*Pro-Based Evolutionary Model Building20 cited
2022Buy-One-Get-One Promotions in a Two-Echelon Supply Chain18 cited
2002Sales and Consumer Inventory16 cited
2008Purchase timing models in marketing: a review15 cited