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How Promotions Work: Scan*Pro-Based Evolutionary Model Building · Study

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PreprintHow Promotions Work: Scan*Pro-Based Evolutionary Model Building

Peter S. H. Leeflang2002

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Preprintgreen2002

How Promotions Work: Scan*Pro-Based Evolutionary Model Building

Peter S. H. Leeflang · Harald J. van Heerde · Dick R. Wittink

20 citations·0/0 files stored·SSRN Electronic Journal

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Forecasting Techniques and Applications

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References

1992Error measures for generalizing about forecasting methods: Empirical comparisons 1988Impact of Sales Promotions on When, What, and How Much to Buy 2001Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions 1970Models and Managers: The Concept of a Decision Calculus 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice 1959Higher Education for Business 1989Price-Induced Patterns of Competition 1995How Promotions Work

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2016A comparison of semiparametric and heterogeneous store sales models for optimal category pricing

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2002How Promotions Work: SCAN*PRO-Based Evolutionary Model Buildingarticle · 44 shared references 2008Sales Promotion Modelschapter · 17 shared references 2000Models for marketing decisions: Postscriptumarticle · 16 shared references 2012Brand-Pack Size Cannibalization Arising from Temporary Price Promotionsarticle · 14 shared references 2005Consumer heterogeneity in the longer-term effects of price promotionsarticle · 13 shared references 1993Chapter 9 Econometric and time-series market response modelschapter · 13 shared references

Details

Year2002

Typepreprint

Published2002-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations20

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.2139/ssrn.321003

openalex_workW3122875165

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