References

• 1992Error measures for generalizing about forecasting methods: Empirical comparisons1,400 cited
• 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
• 2001Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions1,039 cited
• 1970Models and Managers: The Concept of a Decision Calculus798 cited
• 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
• 1959Higher Education for Business732 cited
• 1989Price-Induced Patterns of Competition666 cited
• 1995How Promotions Work655 cited
• 2001The Category-Demand Effects of Price Promotions534 cited
• 2000Building Models for Marketing Decisions509 cited
• 1999The Decomposition of Promotional Response: An Empirical Generalization424 cited
• 1999Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability394 cited
• 1993Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households347 cited
• 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice263 cited
• 1991A Simultaneous Approach to the Whether, What and How Much to Buy Questions