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1979 educators' conference proceedings · Study

Book1979 educators' conference proceedings

Neil E. Beckwith1979

Book1979

1979 educators' conference proceedings

Neil E. Beckwith

246 citations·0/0 files stored·American Marketing Association eBooks

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Management and Marketing Education Marketing and Advertising Strategies Conferences and Exhibitions Management

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Citations in this library

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Cited by

1992Consumer responses to service failures: Influence of procedural and interactional fairness perceptions 1993Antecedents and Consequences of Salesperson Job Satisfaction: Meta-Analysis and Assessment of Causal Effects 2004It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting 2000Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1984Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis 1989Determinants of Influence in Organizational Buying: A Contingency Approach 1989Business ethics: A literature review with a focus on marketing ethics 2006Setting the tone with the tune: A meta-analytic review of the effects of background music in retail settings

Details

Year1979

Typebook

Published1979-01-01

VenueAmerican Marketing Association eBooks

Languageen

Citations246

Files0 public / 0

ShelfManagement and Marketing Education

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openalex_workW560555217

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