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Neil E. Beckwith · Study
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Author
Neil E. Beckwith
8 works
· latest 1979
· 2 institutions
cluster: provisional
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8
Citations
881
Works here
8
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79
Most cited in this library
1979 educators' conference proceedings
1979 · 246 citations
The Importance of Halo Effects in Multi-Attribute Attitude Models
1976 · 150 citations
The Importance of Halo Effects in Multi-Attribute Attitude Models
1975 · 119 citations
Multivariate Analysis of Sales Responses of Competing Brands to Advertising
1972 · 101 citations
The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude
1973 · 90 citations
Works
8 shown
1979 educators' conference proceedings
American Marketing Association eBooks
·
1979
·
1 author
·
book
246
citations
Halo Effects in Marketing Research: Review and Prognosis
ACR North American Advances
·
1978
·
3 authors
78
citations
The Importance of Halo Effects in Multi-Attribute Attitude Models
Lecture notes in economics and mathematical systems
·
1976
·
2 authors
·
chapter
150
citations
The Importance of Halo Effects in Multi-Attribute Attitude Models
Journal of Marketing Research
·
1975
·
2 authors
119
citations
The Importance of Halo Effects in Multi-Attribute Attitude Models
Journal of Marketing Research
·
1975
·
2 authors
73
citations
Concerning the Logical Consistency of Multivariate Market Share Models
Journal of Marketing Research
·
1973
·
1 author
24
citations
The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude
Journal of Marketing Research
·
1973
·
2 authors
90
citations
Multivariate Analysis of Sales Responses of Competing Brands to Advertising
Journal of Marketing Research
·
1972
·
1 author
101
citations