Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis

Gilbert A. Churchill · J. Paul Peter

368 citations0/0 files storedJournal of Marketing Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Psychometric Methodologies and Testing Survey Methodology and Nonresponse Reliability and Agreement in Measurement

Abstract

This meta-analysis investigates the effects of research design on the reliability of rating scale measures used in marketing research. Three sets of independent variables—sampling characteristics, measure characteristics, and measure development processes—are investigated. The overall results suggest that measure characteristics have a major influence on obtained reliability estimates and that sampling characteristics and measure development processes have little impact. These results support measurement theory. The implications for measure development are discussed.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 368 citations exist upstream.

References

1979A Paradigm for Developing Better Measures of Marketing Constructs 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions 2025Advances in Consumer Research 1982Meta-analysis in social research 1983Advances in Consumer Research 1979Reliability: A Review of Psychometric Basics and Recent Marketing Practices 1982The SOCO Scale: A Measure of the Customer Orientation of Salespeople 1982An Investigation into the Determinants of Customer Satisfaction

Cited by

2020Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience 2019The impact of country image and destination image on US tourists’ travel intention 2014Measuring Tourists’ Emotional Experiences 2019The impact of destination brand authenticity and destination brand self-congruence on tourist loyalty: The mediating role of destination brand engagement 2001Leadership style and market orientation: an empirical study

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.