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Bernd H. Schmitt · Study
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Author
Bernd H. Schmitt
71 works
· latest 2024
· 8 institutions
cluster: provisional
ORCID 0000-0002-5129-0912
Works
60 shown
Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines
Psychology and Marketing
·
2024
·
4 authors
·
Open access
147
citations
Psychological factors underlying attitudes toward AI tools
Nature Human Behaviour
·
2023
·
4 authors
·
review
224
citations
Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing
Marketing Letters
·
2022
·
8 authors
·
Open access
177
citations
Relevance—Reloaded and Recoded
Journal of Consumer Research
·
2021
·
5 authors
·
Open access
32
citations
Consumption Ideology
Journal of Consumer Research
·
2021
·
3 authors
·
Open access
119
citations
R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles
Journal of Marketing
·
2021
·
4 authors
34
citations
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
Journal of Marketing
·
2020
·
5 authors
456
citations
Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing
Journal of Marketing Research
·
2019
·
5 authors
·
Open access
70
citations
From Atoms to Bits and Back: A Research Curation on Digital Technology and Agenda for Future Research
Journal of Consumer Research
·
2019
·
1 author
128
citations
Marketing-Ästhetik für Marken
Springer Reference Wirtschaft
·
2019
·
2 authors
·
chapter
21
citations
Customer Experience Management
Springer eBooks
·
2015
·
1 author
·
chapter
76
citations
The current state and future of brand experience
Journal of Brand Management
·
2014
·
3 authors
110
citations
How to Advertise and Build Brand Knowledge Globally
Journal of Advertising Research
·
2014
·
3 authors
34
citations
From experiential psychology to consumer experience
Journal of Consumer Psychology
·
2014
·
3 authors
400
citations
Experiential product attributes and preferences for new products: The role of processing fluency
Journal of Business Research
·
2014
·
3 authors
129
citations
Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science
Marketing Science
·
2014
·
4 authors
·
Open access
14
citations
The consumer psychology of customer–brand relationships: Extending the AA Relationship model
Journal of Consumer Psychology
·
2013
·
1 author
83
citations
Consumer Experience and Experiential Marketing: A Critical Review
Review of marketing research
·
2013
·
2 authors
·
chapter
260
citations
The impact of event marketing on brand equity
International Journal of Advertising
·
2013
·
2 authors
208
citations
The impact of event marketing on brand equity:The mediating roles of brand experience and brand attitude
HAL
·
2013
·
2 authors
22
citations
Functional and experiential routes to persuasion: An analysis of advertising in emerging versus developed markets
International Journal of Research in Marketing
·
2012
·
3 authors
·
Open access
115
citations
The consumer psychology of brands
Journal of Consumer Psychology
·
2011
·
1 author
544
citations
Experience Marketing: Concepts, Frameworks and Consumer Insights
Foundations and Trends® in Marketing
·
2011
·
1 author
·
Open access
428
citations
How does perceived firm innovativeness affect the consumer?
Journal of Business Research
·
2010
·
3 authors
·
Open access
310
citations
Brands on the brain: Do consumers use declarative information or experienced emotions to evaluate brands?
Journal of Consumer Psychology
·
2010
·
6 authors
164
citations
Using the brand experience scale to profile consumers and predict consumer behaviour
Journal of Brand Management
·
2010
·
2 authors
476
citations
Using the Brand Experience Scale to Profile Consumers and Predict Consumer Behavior
HAL
·
2010
·
2 authors
32
citations
The concept of brand experience
Journal of Brand Management
·
2009
·
1 author
·
Open access
198
citations
Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?
Journal of Marketing
·
2009
·
3 authors
4,414
citations
The brand anchoring effect: A judgment bias resulting from brand awareness and temporary accessibility
Psychology and Marketing
·
2009
·
4 authors
44
citations
Customer Experience Management
Gabler eBooks
·
2009
·
1 author
·
chapter
247
citations
Brand Experience: What Is It? How Do We Measure It? And Does It Affect Loyalty?
HAL
·
2009
·
3 authors
24
citations
Experiential Attributes and Consumer Judgments
Edward Elgar Publishing eBooks
·
2008
·
3 authors
·
chapter
97
citations
Cross-National Logo Evaluation Analysis: An Individual Level Approach
RePub (Erasmus University Rotterdam)
·
2008
·
13 authors
·
report
·
Open access
115
citations
Development of the Brand Experience Scale
·
2007
·
3 authors
32
citations
Are brands forever? How brand knowledge and relationships affect current and future purchases
Journal of Product & Brand Management
·
2006
·
4 authors
851
citations
Activating Sound and Meaning: The Role of Language Proficiency in Bilingual Consumer Environments
Journal of Consumer Research
·
2004
·
2 authors
55
citations
Kundenerlebnis als Wettbewerbsvorteil
Gabler Verlag eBooks
·
2004
·
2 authors
·
book
41
citations
Building strong brands in Asia: selecting the visual components of image to maximize brand strength
International Journal of Research in Marketing
·
2003
·
4 authors
·
Open access
311
citations
Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
·
2003
·
1 author
645
citations
The value of time in the context of waiting and delays
Routledge eBooks
·
2002
·
2 authors
·
chapter
19
citations
Culture-Dependent Assimilation and Differentiation of the Self
Journal of Cross-Cultural Psychology
·
2001
·
2 authors
·
Open access
202
citations
Creating Local Brands in Multilingual International Markets
Journal of Marketing Research
·
2001
·
2 authors
139
citations
Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands
·
1999
·
1 author
1,204
citations
The effect of a similarity versus dissimilarity focus in positioning strategy: The moderating role of consumer familiarity and product category
Psychology and Marketing
·
1999
·
2 authors
24
citations
Experiential Marketing
Journal of Marketing Management
·
1999
·
1 author
2,989
citations
Experiential Marketing: A New Framework for Design and Communications
Design Management Journal (Former Series)
·
1999
·
1 author
121
citations
The value of time in the context of waiting and delays
Routledge eBooks
·
1999
·
2 authors
·
chapter
9
citations
Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image
Design Issues
·
1999
·
3 authors
441
citations
Consumer Segmentation in China
Springer eBooks
·
1999
·
1 author
·
chapter
17
citations
Language Structure and Categorization: A Study of Classifiers in Consumer Cognition, Judgment, and Choice
Journal of Consumer Research
·
1998
·
2 authors
129
citations
‘Superficial out of profundity’: The branding of customer experiences
Journal of Brand Management
·
1997
·
1 author
15
citations
Product-Category Dynamics and Corporate Identity in Brand Extensions: A Comparison of Hong Kong and U.S. Consumers
Journal of International Marketing
·
1997
·
2 authors
·
Open access
63
citations
User participation in knowledge update of expert systems
Information & Management
·
1997
·
3 authors
·
Open access
79
citations
Language and Brand Attitudes: Impact of Script and Sound Matching in Chinese and English
Journal of Consumer Psychology
·
1996
·
2 authors
111
citations
Managing corporate image and identity
Long Range Planning
·
1995
·
2 authors
157
citations
Situational effects on brand preferences for image products
Psychology and Marketing
·
1995
·
2 authors
25
citations
Waiting Time and Decision Making: Is Time like Money?
Journal of Consumer Research
·
1995
·
3 authors
533
citations
Language and visual imagery: Issues of corporate identity in East Asia
The Columbia Journal of World Business
·
1995
·
1 author
·
Open access
55
citations
Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English
Journal of Consumer Research
·
1994
·
3 authors
225
citations