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Consumer Segmentation in China · Study

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ChapterConsumer Segmentation in China

Bernd H. Schmitt1999

Chapter1999

Consumer Segmentation in China

Bernd H. Schmitt

17 citations·0/0 files stored·Springer eBooks

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Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

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2014Understanding the Psychology of Mobile Phone Use and Mobile Shopping of the 1990s Cohort in China

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Year1999

Typechapter

Published1999-01-01

VenueSpringer eBooks

Languageen

Citations17

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/978-1-4615-5009-9_4

openalex_workW52605313

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