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Kirti Sawhney Celly · Study

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Kirti Sawhney Celly

6 works· latest 2014· 2 institutionscluster: provisional

h-index6

i106

Citations571

Works here6

90

96

99

09

14

Most cited in this library

Outcome-Based and Behavior-Based Coordination Efforts in Channel Relationships1996 · 350 citations
Technological Uncertainty, Buyer Preferences and Supplier Assurances: An Examination of Pacific Rim Purchasing Arrangements1999 · 109 citations
Toward a conceptual understanding of the antecedents of strategic alliances1990 · 69 citations
Promoting promotions: Does showcasing free gifts backfire?2009 · 22 citations
Creative Writing in Marketing Education: Poetry as an Innovative Pedagogical Tool2009 · 11 citations

Works

6 shown

Having Many Choice Options Seems Like a Great Idea, But . . .

Journal of Marketing Education·2014·3 authors

10citations

Promoting promotions: Does showcasing free gifts backfire?

Journal of Business Research·2009·2 authors

22citations

Creative Writing in Marketing Education: Poetry as an Innovative Pedagogical Tool

Marketing Education Review·2009·1 author

11citations

Technological Uncertainty, Buyer Preferences and Supplier Assurances: An Examination of Pacific Rim Purchasing Arrangements

Journal of International Business Studies·1999·3 authors

109citations

Outcome-Based and Behavior-Based Coordination Efforts in Channel Relationships

Journal of Marketing Research·1996·2 authors

350citations

Toward a conceptual understanding of the antecedents of strategic alliances

Marketing Science Institute eBooks·1990·2 authors·book

69citations