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Promoting promotions: Does showcasing free gifts backfire? · Study

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ArticlePromoting promotions: Does showcasing free gifts backfire?

Priya Raghubir2009

Article2009

Promoting promotions: Does showcasing free gifts backfire?

Priya Raghubir · Kirti Sawhney Celly

22 citations·0/0 files stored·Journal of Business Research

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

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References

1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts 2000A Benefit Congruency Framework of Sales Promotion Effectiveness 1994Experimental Evidence on the Negative Effect of Product Features and Sales Promotions on Brand Choice 2004Free Gift with Purchase: Promoting or Discounting the Brand?2004The Three Faces of Consumer Promotions 1998Coupon Value: A Signal for Price?2004Coupons in context: discounting prices or decreasing profits?2006An information processing review of the subjective value of money and prices

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2022Too many cooks spoil the broth? Number of promotional gifts and impact on consumer choice 2013The Role of Product‐Premium Fit in Determining the Effectiveness of Hedonic and Utilitarian Premiums

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2005Framing a price bundle: the case of “buy/get” offersarticle · 6 shared references 2019When free gifts hurt the promoted productarticle · 5 shared references 2009A Little Something for Me and Maybe for You, Too: Promotions that Relieve Guiltarticle · 4 shared references 2017Multi-unit price promotions and their impact on purchase decisions and salesarticle · 4 shared references 2017Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cutsarticle · 4 shared references 2017“Seize the Deal, or Return It Losing Your Free Gift”: The Effect of a Gift‐With‐Purchase Promotion on Product Return Intentionarticle · 4 shared references

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Year2009

Typearticle

Published2009-10-26

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations22

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jbusres.2009.09.022

openalex_workW2024113702

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