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Coupons in context: discounting prices or decreasing profits? · Study

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ArticleCoupons in context: discounting prices or decreasing profits?

Priya Raghubir2004

Article2004

Coupons in context: discounting prices or decreasing profits?

106 citations·0/0 files stored·Journal of Retailing

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

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References

1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review 1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions 1990The Price Knowledge and Search of Supermarket Shoppers 1998The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges 1998The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions 1984The Theory of Reasoned Action Applied to Coupon Usage 1978Consumer and Industrial Buying Behavior 1990Promotion Signal: Proxy for a Price Cut?

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2008Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons 2010Effect of price discount frames and levels on consumers' perceptions in low‐end service industries 2008Do Shoppers Like Electronic Coupons?2021Thanks COVID-19, I'll reconsider my purchase: Can fear appeal reduce online shopping cart abandonment?2009

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Details

Year2004

Typearticle

Published2004-01-01

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations106

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

Identifiers

doi10.1016/j.jretai.2004.01.001

openalex_workW2171735901

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The Theoretical Domains of Retailing Research: A Retrospective

2020How Can E-Commerce Businesses Implement Discount Strategies through Social Media?

2017Multi-unit price promotions and their impact on purchase decisions and sales

2014The drivers of consumers’ intention to redeem a push mobile coupon