The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions

Dhruv Grewal · Kent B. Monroe

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

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Dhruv Grewal, Kent B. Monroe, R. Krishnan, The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions, Journal of Marketing, Vol. 62, No. 2 (Apr., 1998), pp. 46-59

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1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988Structural equation modeling in practice: A review and recommended two-step approach.1988On the Evaluation of Structural Equation Models 1990Comparative fit indexes in structural models.1980Significance tests and goodness of fit in the analysis of covariance structures.1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations 1980Pricing: Making Profitable Decisions

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