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Coupons in context: discounting prices or decreasing profits?

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References

1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions1,299 cited
1990The Price Knowledge and Search of Supermarket Shoppers1,118 cited
1998The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges1,110 cited
1998The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions994 cited
1984The Theory of Reasoned Action Applied to Coupon Usage656 cited
1978Consumer and Industrial Buying Behavior607 cited
1990Promotion Signal: Proxy for a Price Cut?483 cited
1997Framing the Deal: The Role of Restrictions in Accentuating Deal Value422 cited
1978Impact of Deals and Deal Retraction on Brand Switching405 cited
1981Consumer Perceptions of Comparative Price Advertisements341 cited
1999When Do Price Promotions Affect Pretrial Brand Evaluations?292 cited
2002A Meta-Analysis of the Impact of Price Presentation on Perceived Savings292 cited
1987The Effects of a Direct Mail Coupon on Brand Choice Behavior265 cited

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1990The Formation of Expected Future Price: A Reference Price for Forward- Looking Consumers208 cited

2004Free Gift with Purchase: Promoting or Discounting the Brand?183 cited

Cited by

2008Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons262 cited
2010Effect of price discount frames and levels on consumers' perceptions in low‐end service industries106 cited
2008Do Shoppers Like Electronic Coupons?87 cited
2021Thanks COVID-19, I'll reconsider my purchase: Can fear appeal reduce online shopping cart abandonment?70 cited
2009The Theoretical Domains of Retailing Research: A Retrospective66 cited
2020How Can E-Commerce Businesses Implement Discount Strategies through Social Media?65 cited
2017Multi-unit price promotions and their impact on purchase decisions and sales51 cited
2014The drivers of consumers’ intention to redeem a push mobile coupon47 cited
2009The Effects of Discount Location and Frame on Consumers’ Price Estimates47 cited
2018Appreciating Anonymity: An Exploration of Embarrassing Products and the Power of Blending In46 cited
2014How retailer coupons increase attitudinal loyalty – the impact of three coupon design elements38 cited
2016Harm in price promotions: when coupons elicit reactance38 cited
2015Pricing strategy & practice36 cited
2020The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending35 cited
2012El valor del establecimiento y su relación con la imagen de marca privada: efecto moderador del conocimiento de la marca privada como oferta propia del establecimiento32 cited
2020Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions30 cited