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Promoting promotions: Does showcasing free gifts backfire?
9 references·2 citing·54 second hopsampled
Promoting promotions: Does showcasing free gifts backfire? (2009)Promoting promotions: Does showcasing fre…An information processing review of the subjective value of money and prices (2006)An information processing rev…Framing a price bundle: the case of “buy/get” offers (2005)Framing a price bundle: the c…The Three Faces of Consumer Promotions (2004)The Three Faces of Consumer P…Free Gift with Purchase: Promoting or Discounting the Brand? (2004)Free Gift with Purchase: Prom…Coupons in context: discounting prices or decreasing profits? (2004)Coupons in context: discounti…A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)A Benefit Congruency Framewor…Coupon Value: A Signal for Price? (1998)Coupon Value: A Signal for Pr…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Experimental Evidence on the Negative Effect of Product Features and Sales Promotions on Brand Choice (1994)Experimental Evidence on the …Too many cooks spoil the broth? Number of promotional gifts and impact on consumer choice (2022)Too many cooks spoil the brot…The Role of Product‐Premium Fit in Determining the Effectiveness of Hedonic and Utilitarian Premiums (2013)The Role of Product‐Premium F…The Psychology of Interpersonal Relations. 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(2011)An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts (2012)A Theory of Psychological Reactance (1968)On the psychology of prediction. (1973)Possessions and the Extended Self (1988)The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs (2003)Consumer evaluations of sales promotion: the effect on brand choice (2005)Positive Effects of Negative Publicity: When Negative Reviews Increase Sales (2010)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods (2005)The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review (1989)The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions (1998)Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons (2008)Do Shoppers Like Electronic Coupons? (2008)Effect of price discount frames and levels on consumers' perceptions in low‐end service industries (2010)When choice is demotivating: Can one desire too much of a good thing? (2000)Poverty Impedes Cognitive Function (2013)WHY do YOU care about me? The impact of retailers’ customer care activities on customer orientation perceptions and store patronage intentions (2023)Dynamic or static? The effect of food imagery on menus on perceived food energy and purchase intention (2024)Drivers of Mobile Banking Super-App Adoption: Across Different Service Integration Levels (2025)
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References

  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
  • 1994Experimental Evidence on the Negative Effect of Product Features and Sales Promotions on Brand Choice259 cited
  • 2004Free Gift with Purchase: Promoting or Discounting the Brand?183 cited
  • 2004The Three Faces of Consumer Promotions178 cited
  • 1998Coupon Value: A Signal for Price?119 cited
  • 2004Coupons in context: discounting prices or decreasing profits?106 cited
  • 2006An information processing review of the subjective value of money and prices87 cited
  • 2005Framing a price bundle: the case of “buy/get” offers47 cited

Cited by

  • 2022Too many cooks spoil the broth? Number of promotional gifts and impact on consumer choice19 cited
  • 2013The Role of Product‐Premium Fit in Determining the Effectiveness of Hedonic and Utilitarian Premiums13 cited

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