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Ken Yien Leong · Study

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Ken Yien Leong

1 works· latest 2013· 1 institutionscluster: provisionalORCID 0000-0002-4147-4427

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The influence of personality trait and demographics on financial decision making among Generation Y2013 · 118 citations

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The influence of personality trait and demographics on financial decision making among Generation Y

Young Consumers Insight and Ideas for Responsible Marketers·2013·2 authors

118citations