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Kristiaan Helsen

15 works· latest 2011· 3 institutionscluster: provisional

h-index15

i1015

Citations2,214

Works here15

Most cited in this library

The Impact of a Product-Harm Crisis on Marketing Effectiveness2007 · 407 citations
Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models1993 · 299 citations
A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns1993 · 286 citations
Global Marketing Management1998 · 252 citations
Weathering product-harm crises2007 · 225 citations

Works

15 shown

Consumer learning in a turbulent Market environment: Modeling Consumer Choice Dynamics after a Product-harm Crisis

Journal of Marketing Research·2011·3 authors

156citations

The SAGE Handbook of International Marketing

SAGE Publications Ltd eBooks·2009·2 authors·book

45citations

Weathering product-harm crises

Journal of the Academy of Marketing Science·2007·3 authors·Open access

225citations

The Impact of a Product-Harm Crisis on Marketing Effectiveness

Marketing Science·2007·3 authors

407citations

the impact of a product-harm crisis on marketing effectiveness

Research portal (Tilburg University)·2006·3 authors

19citations

Toward an understanding of price wars: Their nature and how they erupt

International Journal of Research in Marketing·2001·2 authors

137citations

Global Marketing Management

·1998·2 authors

252citations

Understanding price effects for new nondurables: How price responsiveness varies across depth-of-repeat classes and types of consumers

European Journal of Operational Research·1994·2 authors

24citations

Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models

Marketing Science·1993·2 authors

299citations

A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns

Journal of Marketing·1993·3 authors

286citations

Some characterizations of stockpiling behavior under uncertainty

Marketing Letters·1992·2 authors

41citations

How Does a Product Market's Typical Price Promotion Pattern Affect the Timing of Households' Purchases? An Empirical Study Using UPC Scanner Data

Rare & Special e-Zone (The Hong Kong University of Science and Technology)·1992·2 authors

24citations

Cross-Validation Assessment of Alternatives to Individual-Level Conjoint Analysis: A Case Study

Journal of Marketing Research·1989·2 authors

77citations

Competitive Reactions to Market Entry: Explaining Interfirm Differences

Journal of Marketing Research·1989·3 authors

145citations

Conjoint Internal Validity Under Alternative Profile Presentations

Journal of Consumer Research·1988·3 authors

77citations