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Toward an understanding of price wars: Their nature and how they erupt · Study

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ArticleToward an understanding of price wars: Their nature and how they erupt

Oliver P. Heil2001

Article2001

Toward an understanding of price wars: Their nature and how they erupt

Oliver P. Heil · Kristiaan Helsen

137 citations·0/0 files stored·International Journal of Research in Marketing

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Consumer Market Behavior and Pricing Merger and Competition Analysis Supply Chain and Inventory Management

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References

1988The Theory of Industrial Organization 1971Industrial Market Structure and Economic Performance.1982Reputation and imperfect information 1990Industrial market structure and economic performance 1984Noncooperative Collusion under Imperfect Price Information 1982Predation, reputation, and entry deterrence 1986A Supergame-Theoretic Model of Price Wars during Booms 1990The theory of industrial organization

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2009When Does International Marketing Standardization Matter to Firm Performance?2009Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition 2016Pricing strategies and levels and their impact on corporate profitability 2018Marketing, get ready to rumble—How rivalry promotes distinctiveness for brands and consumers 2011Strategic Assortment Decisions in Information-Intensive and Turbulent Environments 2006Proactive and Reactive Product Line Strategies: Asymmetries Between Market Leaders and Followers

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Year2001

Typearticle

Published2001-06-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations137

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0167-8116(01)00033-7

openalex_workW2031977623

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2005Contemporary marketing practices in Russia

2009Price Wall or War: The Pricing Strategies for Retailers