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Oliver P. Heil · Study

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Oliver P. Heil

5 works· latest 2010· 2 institutionscluster: provisional

h-index5

i105

Citations644

Works here5

88

91

93

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10

Most cited in this library

Toward a theory of competitive market signaling: A research agenda1991 · 399 citations
Toward an understanding of price wars: Their nature and how they erupt2001 · 137 citations
Explaining Competitive Reactions to New Products: An Empirical Signaling Study1993 · 79 citations
Explaining and predicting competitive reaction: A marketing signaling approach1988 · 15 citations
Marketing competition in the 21st century2010 · 14 citations

Works

5 shown

Marketing competition in the 21st century

International Journal of Research in Marketing·2010·3 authors·editorial

14citations

Toward an understanding of price wars: Their nature and how they erupt

International Journal of Research in Marketing·2001·2 authors

137citations

Explaining Competitive Reactions to New Products: An Empirical Signaling Study

Journal of Product Innovation Management·1993·2 authors

79citations

Toward a theory of competitive market signaling: A research agenda

Strategic Management Journal·1991·2 authors

399citations

Explaining and predicting competitive reaction: A marketing signaling approach

Scholarly Commons (University of Pennsylvania)·1988·1 author·thesis

15citations