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Susan E. Heckler · Study

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Susan E. Heckler

11 works· latest 2012· 4 institutionscluster: provisional

h-index11

i1011

Citations2,941

Works here11

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Most cited in this library

The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency?1992 · 723 citations
Measurement of Individual Differences in Visual versus Verbal Information Processing1985 · 498 citations
The Effects of Brand Name Suggestiveness on Advertising Recall1998 · 444 citations
The Effects of Incidental Ad Exposure on the Formation of Consideration Sets1997 · 291 citations
The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion2001 · 280 citations

Works

11 shown

Building brand knowledge structures: Elaboration and interference effects on the processing of sequentially advertised brand benefit claims

Journal of Marketing Communications·2012·4 authors

30citations

The Consumption of Television Programming: Development and Validation of the Connectedness Scale

Journal of Consumer Research·2004·3 authors·Open access

206citations

The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion

Journal of Advertising·2001·2 authors

280citations

The Effects of Brand Name Suggestiveness on Advertising Recall

Journal of Marketing·1998·3 authors

444citations

The Effects of Incidental Ad Exposure on the Formation of Consideration Sets

Journal of Consumer Research·1997·2 authors

291citations

Differential versus Unit Weighting of Violations, Framing, and the Role of Probability in Image Theory's Compatibility Test

Organizational Behavior and Human Decision Processes·1996·5 authors

37citations

The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency?

Journal of Consumer Research·1992·2 authors

723citations

Intergenerational Influences in Adult Buying Behaviors: an Examination of Moderating Factors

ACR North American Advances·1989·2 authors

60citations

Picture-Word Consistency and the Elaborative Processing of Advertisements

Journal of Marketing Research·1987·3 authors

243citations

Picture-Word Consistency and the Elaborative Processing of Advertisements

Journal of Marketing Research·1987·3 authors

129citations

Measurement of Individual Differences in Visual versus Verbal Information Processing

Journal of Consumer Research·1985·3 authors

498citations