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Marcella Rothermel · Study

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Marcella Rothermel

1 works· latest 2019· 1 institutionscluster: provisional

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Marketing Integration Decisions, Intermediate Goals and Market Expansion in Horizontal Acquisitions: How Marketing Fit Moderates the Relationships on Intermediate Goals2019 · 24 citations

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Marketing Integration Decisions, Intermediate Goals and Market Expansion in Horizontal Acquisitions: How Marketing Fit Moderates the Relationships on Intermediate Goals

British Journal of Management·2019·5 authors·Open access

24citations