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Anaka Aiyar · Study

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Anaka Aiyar

2 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0003-3525-7538

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i101

Citations37

Works here2

19

25

Most cited in this library

Addressing the Ethical Challenge of Market Inclusion in Base-of-the-Pyramid Markets: A Macromarketing Approach2019 · 37 citations
Inclusive Marketing: Fostering Sustainable Wellbeing in Subsistence Communities2025 · 0 citations

Works

2 shown

Inclusive Marketing: Fostering Sustainable Wellbeing in Subsistence Communities

Springer eBooks·2025·2 authors·chapter

0citations

Addressing the Ethical Challenge of Market Inclusion in Base-of-the-Pyramid Markets: A Macromarketing Approach

Journal of Business Ethics·2019·2 authors

37citations