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Inclusive Marketing: Fostering Sustainable Wellbeing in Subsistence Communities · Study

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ChapterInclusive Marketing: Fostering Sustainable Wellbeing in Subsistence Communities

Srinivas Venugopal2025

Chapter2025

Inclusive Marketing: Fostering Sustainable Wellbeing in Subsistence Communities

Srinivas Venugopal · Anaka Aiyar

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Innovation and Socioeconomic Development Environmental Sustainability in Business Corporate Social Responsibility and Sustainability

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References

2011Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices 2014Toward a Greater Understanding of Entrepreneurship and Strategy in the Informal Economy 2009Global Health: Why Cultural Perceptions, Social Representations, and Biopolitics Matter 2016The Ecosystem of Shared Value 2008Global Health: Why Cultural Perceptions, Social Representations, and Biopolitics Matter 2009Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation 2009Understanding subsistence marketplaces: Toward sustainable consumption and commerce for a better world 2015Consumption Constraints and Entrepreneurial Intentions in Subsistence Marketplaces

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Year2025

Typechapter

Published2025-01-01

VenueSpringer eBooks

Languageen

Citations0

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ShelfInnovation and Socioeconomic Development

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doi10.1007/978-981-96-7105-2_2

openalex_workW4413228458

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