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Tanniru R. Rao · Study

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Tanniru R. Rao

8 works· latest 2000· 1 institutionscluster: provisional

h-index8

i108

Citations450

Works here8

69

73

78

93

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Most cited in this library

Are the Stages of Internationalization Empirically Supportable?1993 · 141 citations
Public sector promotion of exports: A needs-based approach1993 · 137 citations
Are Some Consumers More Prone to Purchase Private Brands?1969 · 60 citations
Mother vs. Commercial1978 · 38 citations
Analysis of customer satisfaction data : a comprehensive guide to multivariate statistical analysis in customer satisfaction, loyalty, and service quality research2000 · 27 citations

Works

8 shown

Analysis of customer satisfaction data : a comprehensive guide to multivariate statistical analysis in customer satisfaction, loyalty, and service quality research

ASQ Quality Press eBooks·2000·2 authors·book

27citations

Public sector promotion of exports: A needs-based approach

Journal of Business Research·1993·1 author

137citations

Are the Stages of Internationalization Empirically Supportable?

Journal of Global Marketing·1993·1 author

141citations

Mother vs. Commercial

Journal of Communication·1978·3 authors

38citations

IS BRAND LOYALTY A CRITERION FOR MARKET SEGMENTATION: DISCRIMINANT ANALYSIS

Decision Sciences·1973·1 author

12citations

Are Some Consumers More Prone to Purchase Private Brands?

Journal of Marketing Research·1969·1 author

60citations

Consumer's Purchase Decision Process: Stochastic Models

Journal of Marketing Research·1969·1 author

22citations

Consumer's Purchase Decision Process: Stochastic Models

Journal of Marketing Research·1969·1 author

13citations