Consumer's Purchase Decision Process: Stochastic Models

Tanniru R. Rao

22 citations0/0 files storedJournal of Marketing Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

Abstract

Little progress has been made in building realistic models of consumer's purchase behavior as a function of the dynamic environment in which she makes her buying decisions. This article analyzes, probabilistically, relationships among selected elements of a consumer's purchase decision: brand purchased, store visited, and size of purchase.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 22 citations exist upstream.

References

1962Brand Choice as a Probability Process 1966Order and Homogeneity of Family Specific Brand-Switching Processes

Cited by

2021The effects of the subjective-experiential knowledge gap on consumers’ information search behavior and perceptions of consumption risk 1972A Model of Intermediate Market Response 1995Die Wirkung absatzpolitischer Instrumente 2023The Impact of Service Quality and Word of Mouth on Purchase Decision on MSMEs 2021Developing a multi‐dimensional product evaluation scale 2021Effective Determinants of Consumer Buying Decision on OTC Medications: Digital Marketing, Brand Experience, and Reference Groups

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.