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Joel N. Axelrod · Study

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Joel N. Axelrod

3 works· latest 1986cluster: provisional

h-index3

i102

Citations45

Works here3

64

83

86

Most cited in this library

Attitude Measures That Predict Purchase1983 · 27 citations
Minnie, Minnie Tickled the Parson1986 · 10 citations
Reducing Advertising Failures by Concept Testing1964 · 8 citations

Works

3 shown

Minnie, Minnie Tickled the Parson

Journal of Advertising Research·1986·1 author

10citations

Attitude Measures That Predict Purchase

Journal of Advertising Research·1983·1 author

27citations

Reducing Advertising Failures by Concept Testing

Journal of Marketing·1964·1 author

8citations