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İsmail Erkan · Study

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İsmail Erkan

4 works· latest 2021· 1 institutionscluster: provisionalORCID 0000-0003-1271-3481

h-index4

i104

Citations1,979

Works here4

16

18

21

Most cited in this library

The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption2016 · 1,188 citations
SWOT analysis applications: An integrative literature review2021 · 614 citations
Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image2018 · 140 citations
Understanding mobile users' information adoption behaviour: an extension of the information adoption model2021 · 37 citations

Works

4 shown

Understanding mobile users' information adoption behaviour: an extension of the information adoption model

Journal of Enterprise Information Management·2021·4 authors

37citations

SWOT analysis applications: An integrative literature review

Journal of Global Business Insights·2021·5 authors·Open access

614citations

Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image

Asia Pacific Journal of Marketing and Logistics·2018·5 authors

140citations

The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption

Computers in Human Behavior·2016·2 authors

1,188citations