Articlediamond2021

SWOT analysis applications: An integrative literature review

Mostafa Ali Benzaghta · Abdulaziz Elwalda · Mousa Mousa · İsmail Erkan · Mushfiqur Rahman

614 citations0/0 files storedJournal of Global Business Insights

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Strategic Planning and Analysis Business Strategies and Innovation Competitive and Knowledge Intelligence

Abstract

A strengths, weaknesses, opportunities, and threats (SWOT) analysis has become a key tool used by businesses for strategic planning. Scholars have conducted SWOT research for over six decades. However, a collective understanding of SWOT analysis remains vague. This study accessed, analyzed, and synthesized the SWOT literature, allowing for new theoretical perspectives and frameworks to emerge. Using an integrative literature review, this study reviewed SWOT studies historically, providing a greater understanding of the SWOT analysis in different sectors and the different approaches used in SWOT studies. Furthermore, it fills the knowledge gap in the strategic planning context and indicates meaningful implications for managers that could help improve their strategic decisions.

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References

1984A resource‐based view of the firm 2019Literature review as a research methodology: An overview and guidelines 2011Development and preliminary testing of the new five-level version of EQ-5D (EQ-5D-5L)2005Writing Integrative Literature Reviews: Guidelines and Examples 2009Multi-criteria decision making approaches for supplier evaluation and selection: A literature review 2008Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5-Point, 7-Point and 10-Point Scales 2000Optimal number of response categories in rating scales: reliability, validity, discriminating power, and respondent preferences 2010Trends in Global Higher Education: Tracking an Academic Revolution

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