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Robert D. Straughan · Study

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Robert D. Straughan

10 works· latest 2006· 2 institutionscluster: provisional

h-index9

i109

Citations1,890

Works here10

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01

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06

Most cited in this library

Environmental segmentation alternatives: a look at green consumer behavior in the new millennium1999 · 1,610 citations
An international investigation of cultural and demographic effects on domestic retail loyalty2001 · 79 citations
Student Perceptions of Study Abroad Programs: A Survey of US Colleges and Universities1999 · 48 citations
Financial services advertising in eight non‐English speaking countries2000 · 46 citations
Exploring Innovative Teaching among Marketing Educators: Perceptions of Innovative Activities and Existing Reward and Support Programs2001 · 36 citations

Works

10 shown

The Impact of Image Management, Self-Justification, and Escalation of Commitment on Knowledge Development in the Marketing Discipline

Journal of Marketing Education·2006·4 authors·Open access

8citations

The Effects of Salesperson Compensation on Perceptions of Salesperson Honesty1

Journal of Applied Social Psychology·2002·2 authors

12citations

Exploring Innovative Teaching among Marketing Educators: Perceptions of Innovative Activities and Existing Reward and Support Programs

Journal of Marketing Education·2001·3 authors

36citations

An international investigation of cultural and demographic effects on domestic retail loyalty

International Marketing Review·2001·2 authors

79citations

Managing Internal Markets: A Conceptual Framework Adapted from SERVQUAL

The Marketing Review·2001·2 authors

19citations

Financial services advertising in eight non‐English speaking countries

International Journal of Bank Marketing·2000·2 authors

46citations

Marketing Education Research: Credit for the Advancement of our Own Profession?

Journal of Marketing Management·2000·2 authors

10citations

Internationalization of the Undergraduate Curriculum

Journal of Teaching in International Business·2000·3 authors

22citations

Environmental segmentation alternatives: a look at green consumer behavior in the new millennium

Journal of Consumer Marketing·1999·1 author

1,610citations

Student Perceptions of Study Abroad Programs: A Survey of US Colleges and Universities

Marketing Education Review·1999·3 authors

48citations