Internationalization of the Undergraduate Curriculum

Abstract

Historically, business schools have been encouraged to internationalize their programs. The need is still great today. Many scholars have addressed the issues of international curriculum development, particularly at the M.B.A. level. Fewer have examined the problem from a B.B.A. level. This paper specifically examines the internationalization issue at the B.B.A. level through the input from recruiters on college campuses. This study determined that recruiters from different companies respond to international credentials differently. Individual responses to conjoint profiles from 68 recruiters were cluster analyzed. Four separate clusters of recruiter preferences are reported. Variation was found in the type of degree that was preferred, the demand for language training, the value of an international internship and the reaction to study abroad programs.

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