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Developing Business-Ready Marketing Professionals: The Strategic Focus of the Asian International Marketing (AIM) Program

9 citations0/0 files storedJournal of Marketing Education

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Management and Marketing Education Higher Education and Employability Information Systems Education and Curriculum Development

Abstract

This article describes a unique, hands-on international marketing program that uses an international consultancy model to train market researchers in the university classroom to conduct world-class market research for foreign firms. The focus is on developing business-ready marketing professionals who can excel in today's fast-paced, global business environment.

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1985Competitive Advantage: Creating and Sustaining Superior Performance 1985Competitive advantage, creating and sustaining superior performance 1988Management education and development : drift or thrust into the 21st century?1989Teaching and the Case Method 1985Business Schools and Their Critics 2019Journal of Marketing Education 1990Motorola U: when training becomes an education 1984Organizational psychology : an experiential approach to organizational behavior

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