A Process Approach for Developing Skills in a Consumer Behavior Course

Thomas W. Porter

20 citations0/0 files storedJournal of Marketing Education

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Management and Marketing Education Higher Education and Employability Business and Management Studies

Abstract

The need for skills in marketing curricula in the 1990s is widely acknowledged; however, questions remain as to how to develop skills in specific courses. This article examines skills development with respect to a consumer behavior course. The core contribution is the presentation of a process approach for integrating skills into various course components. The authors conclude with a critical evaluation of the process approach that discusses implementation issues.

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1993Promoting Active Learning: Strategies for the College Classroom 1992Collaborative Learning: A Sourcebook for Higher Education.1994Promoting active learning: strategies for the college classroom 1995Effects of Self-Referencing on Persuasion 1984Why Some Groups Fail: a Survey of Students' Experiences with Learning Groups 1995Creativity and Collaborative Learning: A Practical Guide to Empowering Students and Teachers 1998Teaching and Learning in the College Classroom 1991Team Projects: Achieving their Full Potential

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