References

• 1993Promoting Active Learning: Strategies for the College Classroom821 cited
• 1992Collaborative Learning: A Sourcebook for Higher Education.771 cited
• 1994Promoting active learning: strategies for the college classroom704 cited
• 1995Effects of Self-Referencing on Persuasion384 cited
• 1984Why Some Groups Fail: a Survey of Students' Experiences with Learning Groups327 cited
• 1995Creativity and Collaborative Learning: A Practical Guide to Empowering Students and Teachers242 cited
• 1998Teaching and Learning in the College Classroom214 cited
• 1991Team Projects: Achieving their Full Potential176 cited
• 1995Teaching Improvement Practices: Successful Strategies for Higher Education131 cited
• 1995Integrating Skills and Content Knowledge in the Marketing Curriculum88 cited
• 1999Behavior in Organizations: An Experiential Approach75 cited
• 1986A Comparison of the Individual Proposal and the Team Project in the Marketing Research Course52 cited
• 1988Teaching Techniques for the New Marketing Instructor: Bringing the Business World into the Classroom46 cited
• 1992The Importance of Skills of M.B.A. Students Seeking Marketing Positions: An Employers' Perspective44 cited
• 1993Developing and Enhancing Marketing Students’ Skills: Written and Oral Communication, Intuition, Creativity, and Computer Usage