References

• 1985Competitive Advantage: Creating and Sustaining Superior Performance14,723 cited
• 1985Competitive advantage, creating and sustaining superior performance10,284 cited
• 1988Management education and development : drift or thrust into the 21st century?1,130 cited
• 1989Teaching and the Case Method650 cited
• 1985Business Schools and Their Critics201 cited
• 2019Journal of Marketing Education145 cited
• 1990Motorola U: when training becomes an education138 cited
• 1984Organizational psychology : an experiential approach to organizational behavior98 cited
• 1995Integrating Skills and Content Knowledge in the Marketing Curriculum88 cited
• 1993Business School Education: Some Thoughts and Recommendations73 cited
• 1991Marketing Madness, or How Marketing Departments Think they're in Two Places at Once when they're Not Anywhere at all (According to Some)54 cited
• 1988Employers' Importance Ratings of Student Characteristics: A Conjoint Analysis Approach49 cited
• 2016The Russian Management Revolution: Preparing Managers for a Market Economy48 cited
• 1995Developing Marketing Professionals: What can Business Schools Learn?48 cited
• 1984Class Projects as a Form of Instruction