Developing, Disseminating, and Utilizing Marketing Knowledge

Abstract

The American Marketing Association's Task Force on the Development of Marketing Thought, organized in late 1984, has completed six position papers on how the marketing discipline develops, disseminates, and utilizes marketing knowledge. This article summarizes these position papers and the Task Force's recommendations to the AMA. Though the recommendations have been submitted formally to the AMA, many of them are directed also to marketing faculties of business schools, as well as to marketing practitioners. This interim report is intended to foster discussion and debate among marketing professionals interested in the advancement of marketing knowledge.

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