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Conducting Marketing Science · Study

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ArticleConducting Marketing Science

Richard W. Easley2000

Article2000

Conducting Marketing Science

Richard W. Easley · Charles S. Madden · Mark G. Dunn

275 citations·0/0 files stored·Journal of Business Research

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Business Strategies and Management Research Psychology Research and Bibliometrics Business and Management Studies

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References

1963Experimental and Quasi-Experimental Designs for Research 1976Primary, Secondary, and Meta-Analysis of Research 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority 1981Designing Research for Application 1968Statistical significance in psychological research.1975Consequences of prejudice against the null hypothesis.1977Publication prejudices: An experimental study of confirmatory bias in the peer review system 1980The stability of behavior: II. Implications for psychological research.

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Details

Year2000

Typearticle

Published2000-04-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations275

Files0 public / 0

ShelfBusiness Strategies and Management Research

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doi10.1016/s0148-2963(98)00079-4

openalex_workW1553923977

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