Developing Marketing Professionals: What can Business Schools Learn?

Anthony C. Cunningham

48 citations0/0 files storedJournal of Marketing Education

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Management and Marketing Education Higher Education and Employability Business and Management Studies

Abstract

If business schools were required to provide graduates with the ability to manage instead of ensuring that they just know about management, then curriculum design in the business schools would emulate veterinary or medical schools, rather than schools of economics or history, as they do now. This article describes an attempt to address the issue of appropriate teaching methods and pedagogy in a marketing curriculum of a business school.

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2000Teaching Smart People How to Learn 1982The origins and growth of action learning 1994Good communication that blocks learning 2016Action Learning in Practice 2013Action Learning in Practice 1992Action Learning: A Practitioner's Guide 1980Advances in management education 1991Marketing Madness, or How Marketing Departments Think they're in Two Places at Once when they're Not Anywhere at all (According to Some)

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