Preparing Graduates for the Workforce: The Role of Business Education

Mary Anne Raymond · David E. McNabb · C. Frederick Matthaei

86 citations0/0 files storedJournal of Education for Business

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Higher Education and Employability Vocational and Entrepreneurial Education Management and Marketing Education

Abstract

This study examined the skills that both employers and students feel are important and the teaching methods that they feel are most effective in helping students learn and develop the desired skills. Lack of work experience, unrealistic expectations, and poor written communication skills are perceived by employers as weaknesses of many business school graduates. Internships and projects provide a “real-world” experience and help students learn to think and solve problems and develop their communication skills, which are all critical components of an education. Experience also helps students grasp the importance of dependability and initiative. “Hands-on” learning experiences combined with the academic skills that students learn in the classroom help to provide business school graduates with a competitive advantage in the workplace.

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1988Management education and development : drift or thrust into the 21st century?1991Team Projects: Achieving their Full Potential 1990Student and Employer Evaluation of Hiring Criteria for Entry-Level Marketing Positions 1979Journal of Marketing Education 1988Employers' Importance Ratings of Student Characteristics: A Conjoint Analysis Approach 1990The Project Approach to Teaching the Capstone Marketing Course 1989The Project Method Approach: An Integrated Teaching Tool in Marketing Research 1988It's Time to Restructure Marketing in Academia

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