It's Time to Restructure Marketing in Academia

William J. Stanton

24 citations0/0 files storedJournal of Marketing Education

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Management and Marketing Education Marketing and Advertising Strategies Business and Management Studies

Abstract

Marketing academia must do some restructuring if it is to regain its former position of respect in the business community. Recommended courses of action are to (1) encourage the creative generation of concepts, (2) emphasize the implementation stage of the management process, and (3) restructure some aspects of our doctoral programs.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 24 citations exist upstream.

References

1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies 1969Broadening the Concept of Marketing 1961A Model for Predictive Measurements of Advertising Effectiveness 1967Industrial buying and creative marketing 1968Benefit Segmentation: A Decision-Oriented Research Tool 1961A Model for Predictive Measurements of Advertising Effectiveness 1959Higher Education for Business 1959Higher Education for Business

Cited by

1993Preparing Graduates for the Workforce: The Role of Business Education 2003Developing Self-Marketing Skills: Are Marketing Students Prepared for the Job Search?2006Bridging the academic/practitioner divide in marketing 2005Assessing Faculty Beliefs About the Importance of Various Marketing Job Skills 1993A New Model to Implement Marketing Education 1993Departmental Advisory Councils: Bridging the Gap between Marketing Academicians and Marketing Practitioners

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.