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It's Time to Restructure Marketing in Academia

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Cited by

1993Preparing Graduates for the Workforce: The Role of Business Education86 cited
2003Developing Self-Marketing Skills: Are Marketing Students Prepared for the Job Search?75 cited
2006Bridging the academic/practitioner divide in marketing20 cited
2005Assessing Faculty Beliefs About the Importance of Various Marketing Job Skills

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18 cited

1993A New Model to Implement Marketing Education16 cited

1993Departmental Advisory Councils: Bridging the Gap between Marketing Academicians and Marketing Practitioners12 cited

2001The Development and Management of a Department of Marketing Advisory Council11 cited

1995Learning Hierarchies and the Marketing Curriculum: A Proposal for a Second Course in Marketing10 cited

1998Developing Business-Ready Marketing Professionals: The Strategic Focus of the Asian International Marketing (AIM) Program9 cited