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Lan Xu · Study

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Lan Xu

5 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0002-5981-0281

h-index4

i104

Citations103

Works here5

13

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Most cited in this library

Contingent effects of managerial guanxi on new product development success2013 · 42 citations
How Does Framing Strategy Affect Evaluation of Culturally Mixed Products? The Self–Other Asymmetry Effect2016 · 24 citations
Brand trust in a cross-cultural context: test for robustness of an alternative measurement model2015 · 22 citations
When historically cultural and creative products meet AR: the effect of augmented reality–based product display on consumers’ product evaluation2022 · 15 citations
Action Or Inaction? the Effects of Regulatory Mode on the Likelihood of Action to Get the Second Best When Missing the Best2014 · 0 citations

Works

5 shown

When historically cultural and creative products meet AR: the effect of augmented reality–based product display on consumers’ product evaluation

Nankai Business Review International·2022·5 authors

15citations

How Does Framing Strategy Affect Evaluation of Culturally Mixed Products? The Self–Other Asymmetry Effect

Journal of Cross-Cultural Psychology·2016·5 authors

24citations

Brand trust in a cross-cultural context: test for robustness of an alternative measurement model

Journal of Product & Brand Management·2015·4 authors

22citations

Action Or Inaction? the Effects of Regulatory Mode on the Likelihood of Action to Get the Second Best When Missing the Best

ACR North American Advances·2014·3 authors

0citations

Contingent effects of managerial guanxi on new product development success

Journal of Business Research·2013·4 authors

42citations