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Joel S. Dubow · Study

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Joel S. Dubow

3 works· latest 1995· 1 institutionscluster: provisional

h-index3

i103

Citations162

Works here3

92

94

95

Most cited in this library

Occasion-based vs. User-based Benefit Segmentation: A Case Study1992 · 63 citations
Advertising Recognition and Recall by Age--Including Teens1995 · 51 citations
Point of View: Recall Revisited: Recall Redux1994 · 48 citations

Works

3 shown

Advertising Recognition and Recall by Age--Including Teens

Journal of Advertising Research·1995·1 author

51citations

Point of View: Recall Revisited: Recall Redux

Journal of Advertising Research·1994·1 author

48citations

Occasion-based vs. User-based Benefit Segmentation: A Case Study

Journal of Advertising Research·1992·1 author

63citations