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Occasion-based vs. User-based Benefit Segmentation: A Case Study · Study

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ArticleOccasion-based vs. User-based Benefit Segmentation: A Case Study

Joel S. Dubow1992

Article1992

Occasion-based vs. User-based Benefit Segmentation: A Case Study

63 citations·0/0 files stored·Journal of Advertising Research

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Customer churn and segmentation Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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References

1978Issues and Advances in Segmentation Research 1968Benefit Segmentation: A Decision-Oriented Research Tool

Cited by

1995Evaluating alternative segmentation strategies in standard industrial markets 2005A positioning typology of consumers’ perceptions of the benefits offered by successful service brands 2019Perceived Situational Appropriateness as a Predictor of Consumers' Food and Beverage Choices 2005Loyalty to price tiers in purchases of bottled wine 2011External validity of market segmentation methods 2003A class of its own: latent class segmentation and its implications for qualitative segmentation research 2008Estimating Multiple Consumer Segment Ideal Points from Context-Dependent Survey Data 2012A market segmentation approach to esteem and efficacy in information search

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Details

Year1992

Typearticle

Published1992-03-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations63

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1080/00218499.1992.12466817

openalex_workW1603781457

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